How did you attract/address your audience?

To attract my audience, the main thing I did was stick to thriller conventions. This already attracts people as they search for films in the particular genre they like. 
I also attracted an audience of young adults by using a male of their age. This makes them more likely to relate to the main character and more likely to watch the film as they can empathise with him more than a younger or older person. I did this as my research showed that older teens and young adults were the ones most likely to watch a thriller, therefore it is easier to attract them than people who don't generally watch the thriller genre. Also as most thrillers, such as 'Silence of the Lamb' or 'The Sixth Sense' are 15's or 18's. Therefore it would make no sense to try and attract younger teens or children.
The location I chose would attract people as it is a familiar location that most people are used to. This means they can relate to the film better and it can feel more realistic, which often attracts people as it's not far fetched and ridiculous. It is also an opening that is not very stereotypical, meaning people will more likely go and see it as it unique and hasn't been done hundreds of times before.