What kind of media institution might distribute your media product and why?

To distribute my film, I would use an independent company as it is a small budget British film. I would use a company similar to ones used in films such as ‘London To Brighton’ or ‘This Is England’ as my film is a similar thriller to theirs and would only be distributed by a small company, not a big blockbuster company like Fox or Warner Brothers.

I uploaded this video to YouTube, another form of distribution to audiences.  YouTube is a very useful tool for low-budget films to be seen by larger audience and is free, meaning it is one of the best distribution tools available. However, monetising your video doesn't always mean you will get much money off it as you only get money per 1,000 views. This means that earning money from it is often unreliable. Also, putting a film online makes it very easy for people to copy and distribute for free, however it is often worth it for getting the film out there in the first place.